Title: MARKETING AND CUSTOMER RELATIONSHIP CONCEPT WORKSHEET

Essay Details

Subject: Business
Author: John B
Date: January 28, 2015
Level: University
Grade: A
Length: 3 / 844
No of views: 0
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Knowing and understanding Organizational Markets is a key factor since it will give us the tools to make effective and timely business decisions. Kerin (2006, ref. Chp#6 pg# 146-162 At work at The Coca-Cola Company as a manufacturer the organizational market that belongs to is Industrial. Even though interact with the other markets...

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Even though interact with the other markets. Identify your current and future customer and their needs • Consumer Purchase Decision process o Perceiving a need At Tera Tech scenario they were concerns about the customer issues that were reducing their sales and how to respond the latest survey. “We had a good year last year, but if we don‘t resolve our customer issues, we won‘t repeat it...

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