Marketing Analysis - Krispy Kreme
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Title: Marketing Analysis - Krispy Kreme

Essay Details:

Subject: Business
Author: Thomas L
Date: November 18, 2012
Level: University
Grade: A
Length: 6 / 1502

Essay text:

The first indication is the large red "hot Krispy Kreme now" neon sign that's displayed while the doughnuts are being made. When the customer enters the Krispy Kreme doughnut shop, the aroma of the fresh doughnut hits their nose, and the anticipation from watching the fresh doughnuts roll off the line four feet away overtakes them. When the customer gets to the cashier, their mouth is watering and they always order too many. This highly refined presentation through the senses has made Krispy Kreme a cult favorite. (New York Times January 18, 2005) It's been said, "It's not how you prepare your food but how you prepare your guest...

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