Title: Marketing Analysis
|Date:||September 1, 2013|
|Length:||20 / 5903|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
Case studies and a discussion of multinational marketing nuances complement the very basic review of micro and macro principles.
Marketing, as a means of transferring goods and services from suppliers to consumers, predates recorded history. It was born by the transition from a purely subsistence-based society, in which families and tribes produced their own consumables, to more specialized and cooperative societal forms...
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It was born by the transition from a purely subsistence-based society, in which families and tribes produced their own consumables, to more specialized and cooperative societal forms. The simple act of trading a piece of meat for a tool, for example, entails some degree of marketing. The term "marketing," of course, derives from the word "market," a group of sellers and buyers that cooperate to exchange goods and services...
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