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Title: Marketing Analysis

Essay Details

Subject: Business
Author: Mabel N
Date: September 1, 2013
Level: University
Grade:
Length: 20 / 5903
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Case studies and a discussion of multinational marketing nuances complement the very basic review of micro and macro principles. BACKGROUND Marketing, as a means of transferring goods and services from suppliers to consumers, predates recorded history. It was born by the transition from a purely subsistence-based society, in which families and tribes produced their own consumables, to more specialized and cooperative societal forms...

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It was born by the transition from a purely subsistence-based society, in which families and tribes produced their own consumables, to more specialized and cooperative societal forms. The simple act of trading a piece of meat for a tool, for example, entails some degree of marketing. The term "marketing," of course, derives from the word "market," a group of sellers and buyers that cooperate to exchange goods and services...

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