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Title: Marketing Analysis

Essay Details

Subject: Business
Author: Barbara S
Date: September 16, 2011
Level: University
Grade: A
Length: 14 / 4107
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Background Ecover was founded in 1979 by Frans Bogaerts.It was a modest little detergent company in Malle in northern Belgium. Pierres Magnin a successful Swiss businessman dealing with pharmacies and health food stores, suggested Bogaerts to develop an eco-friendly detergent free of harmful chemicals (which was to be banned by the Swiss government as a part the proposed environmental regulations)...

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Thus they entered the detergent market in Swiss and other key markets. Environmental disasters have made more and more people aware of the urgent need to protect the natural environment. 3 Marketing Audit Marketing audit give a picture of where the company is, how did it get there and where is it heading...

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