Title: Marketing & Advertising

Essay Details

Subject: Business
Author: Kelly J
Date: December 24, 2013
Level:
Grade: A
Length: 7 / 1858
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Each claimed it had the original recipe as the Italians first wrote it and was trying desperately to create brand loyalty. Domino's and Pizza Hut ? tried to grab as large a slice of the pizza pie as possible. (Refer Table II and I for market shares). While Pizza Hut relied on its USP of "dining experience", Domino's USP was a 30-minute delivery frame...

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To penetrate the market, both the players redefined their recipes to suit the Indian tastes. Domino's went a step ahead by differentiating regions and applying the taste-factor accordingly. Domino's also made ordering simpler through a single toll-free number through out the country. Domino's and Pizza Hut expanded their market ever since they entered India...

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