Title: Marketing Activity in Service Organisations

Essay Details

Subject: Business
Author: Terry M
Date: October 27, 2014
Level: University
Grade: A
Length: 12 / 3519
No of views: 0
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Essay text:

It was founded in 1919 by Jack Cohen, and in 1929 the first store opened. Today, Tesco has a variety of different store layouts: the ?Tesco Extra' hypermarket style stores provide a wide range of food and none-food products, of which there are 194 internationally, which are generally large out of town supermarkets, several of which are now twenty-four hour stores...

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The ?Tesco Express' stores combine a petrol filling station with a local convenience store. The ?Tesco Metro' chain is on a national scale and is a series of small high street stores. This chain has been specifically successful in the south of the country, where the quality convenience food range ?Finest' has attracted customers at the higher end of the market...

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