Title: marketing accounting

Essay Details

Subject: Business
Author: Cecilia H
Date: December 1, 2014
Level: University
Grade: B
Length: 5 / 1458
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

And on that same day, you could identify over $500,000 worth of additional revenue opportunities. It might take a little planning and some hard work, but it's possible. In fact, Clark Haley, president of San Antonio-based Business Computer Systems, did just that by holding the company's annual user conference...

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Although Haley feels that all marketing efforts have some value, "the event that is the most measurably effective is the user conference." Each client conference costs about $10,000 and demands more than 200 plus man-hours for developing content and planning. However, the firm closes $150,000 in new business from each one...

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