Title: Marketing a New Product
|Date:||October 29, 2011|
|Length:||18 / 5251|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
To meet my customers needs I will need to develop a coherent mix of strategies.
Cadburys have been around since 1824 when john Cadbury opened his first shop, establishing a flourishing dynasty that today provides the world with many of its favourite brands of chocolate.
Cadburys full name is Cadbury's trebo bassit...
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Cadburys make much different kind of chocolates and sweets and have now gone into the industry of making drinks. They have many products on the market and still are looking to expand.
My strategy will be based upon nine principles of marketing
They are the following:
Anticipating future needs ? this is where the company will carry out market research like questionnaires and surveys to find out what the customer wants from the product and what he can expect from...
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