Title: Marketing

Essay Details

Subject: Business
Author: Alicia C
Date: August 16, 2014
Grade: A
Length: 5 / 1261
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

These respondents also associate people who look wealthy and classy with the Mercedes. They match the Asian woman with this car because she looks very trendy and sophisticated. One respondent mentions that she had always pictured Asian women driving luxury cars and never thought to wonder why, until now...

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This van is perceived as being a typical family vehicle. The price of the Toyota minivan ranges from $25,000- $38,000. Interestingly, the respondents combine family mom's with the mini van. It is viewed as a spacious and safe car perfect for a big family or even a three member family. One of the interviewees assumes that the "soccer mom" would fit in with this car in order to fulfill her household duties, such as carpooling and grocery shopping...

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