Title: Marketing

Essay Details

Subject: Business
Date: May 26, 2014
Level: University
Grade: A
Length: 3 / 805
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The functional attributes are shown by how the products work. They include sun protection, moisture for the skin and an attractive promotion. 2. Benefits: Benefits are what the actual product attributes can do for the consumer. It is important to make these benefits different from the competition's...

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Each physical attribute possesses certain benefits that satisfy the consumers wants. The scent of our product is what makes our lotion so different. None of our competition brands have a scented sun tan lotion on the market that is targeted at our segment; the only other is Coppertone Kids' varieties (5)...

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