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Title: Marketing

Essay Details

Subject: Business
Author:
Date: July 12, 2012
Level: University
Grade: A
Length: 1 / 272
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Essay text:

BOSTON CCONSULTING GROUP MATRIX In accordance with the BCG matrix, I would recommend the following strategies for Coca-cola products in each category: Dog Strategy: Either invest to earn market share or consider disinvesting. Star Strategy: Invest profits for future growth. Question Mark Strategy: Either invest heavily in order to push the products to star status, or divest in order to avoid it becoming a Dog...

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Question Mark Strategy: Either invest heavily in order to push the products to star status, or divest in order to avoid it becoming a Dog. Cash Cow Strategy: Use profits to finance new products and growth elsewhere. 3.LIFE CYCLE: To be able to market its product properly, a firm must be aware of the product life cycle of its product...

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