Title: Marketing

Essay Details

Subject: Business
Author: Jeanne B
Date: December 25, 2012
Level: University
Grade: A
Length: 5 / 1249
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Therefore, in case of PS3 Sony may not be producing a positive cash flow. The business strategy will generally be for growth fueled by externally acquired capital. Eventually, their growth will slow, and they will turn into cash cows. ¦ Cash cows; Sony does not need brand recognition or advance technology...

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These established and successful SBUs need less investment to keep their market share. They produce a lot of cash to be used for other business units of the company. They are either milked for investment in stars or question marks or harvested if there is little optimism for a stable future. ¦ Question marks; Price cut for PS3 by Sony is a problem children...

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