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Title: Marketing

Essay Details

Subject: Business
Author: Sharon R
Date: February 1, 2014
Level: University
Grade: A
Length: 2 / 479
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Changes can be made to product to make it better and more competitive. Promotion – Making customers aware of the product/service – advertising, special offers, user trials, free gifts, competitions. Place – The way we get our product to the customers – the more ease and places to buy the product, the better for the business...

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These indicate strengths and weaknesses of the company. Money – working capital, cashflow Marketing – how company currently uses marketing, right price etc Manpower – staff within the business Materials – supplies Machinary – efficiency, reliability • External Factors affecting Marketing – Outside the Company and is uncontrollable...

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