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Essay text:
Changes can be made to product to make it better and more competitive.
Promotion – Making customers aware of the product/service – advertising, special offers, user trials, free gifts, competitions.
Place – The way we get our product to the customers – the more ease and places to buy the product, the better for the business.
• Internal Factors affecting Marketing – Inside the Company and can be controlled. These indicate strengths and weaknesses of the company.
Money – working capital, cashflow
Marketing – how company currently uses marketing, right price etc
Manpower – staff within the business
Materials – supplies
Machinary – efficiency, reliability
• External Factors affecting Marketing – Outside the Company and is uncontrollable...
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