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Title: Marketing

Essay Details

Subject: Business
Author: Max R
Date: November 6, 2012
Level:
Grade: A
Length: 2 / 340
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions, however this did not address the habits of individual buyers and users...

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By companies not having the correct or necessary information bad business decisions occurred, leading to companies not making marketing decisions without knowing specific details about their customers. Today marketers can collect and analyze data about consumer behavior, one individual at a time; this is the relationship approach to marketing...

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