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Title: Marketing

Essay Details

Subject: Business
Author: Annie O
Date: September 18, 2013
Level: University
Grade: A
Length: 1 / 286
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Consumers are becoming more demanding and suppliers have to listen. Vodafone must feed this back into its product strategy. In the UK, the mobile phone market has approached maturity in a very short space of time, particularly with young people. To keep its leading edge, Vodafone is continually looking to add value to the services it provides and to the packages it offers to customers...

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To keep its leading edge, Vodafone is continually looking to add value to the services it provides and to the packages it offers to customers. Soon, within the UK, there will be few new customers available. So the challenge is to provide added value services and competitive charges to existing customers who are becoming more sophisticated and demanding...

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