Title: Marketing

Essay Details

Subject: Business
Author: Silas O
Date: May 28, 2015
Level: University
Grade: A
Length: 7 / 1916
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

It has 2 dimensions: market share and market growth. The basic idea behind it is that the bigger the market share a product has or the faster the product's market grows the better it is for the company. Placing products in the BCG matrix results in 4 categories in a portfolio of a company: 1. Stars (=high growth, high market share) - use large amounts of cash and are leaders in the business so they should also generate large amounts of cash...

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Stars (=high growth, high market share) - use large amounts of cash and are leaders in the business so they should also generate large amounts of cash. - frequently roughly in balance on net cash flow. However if needed any attempt should be made to hold share, because the rewards will be a cash cow if market share is kept...

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