Title: Marketing

Essay Details

Subject: Business
Author: Brian M
Date: May 14, 2015
Grade: A
Length: 1 / 254
No of views: 0
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Essay text:

The end-result is gaining market leadership by understanding consumer needs and finding solutions of superior value, quality, and service. The objective of this course is to take a practical, managerial approach to marketing. It gives the student a comprehensive and innovative, managerial and practical introduction to marketing...

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These include the trade-off between the organization’s objectives and resources against needs and opportunities in the marketplace. Course Objectives are: • To understand the marketing concept. • To recognize and suggest applications of the marketing concept. • To identify implications of the marketing concept for the accounting, finance, research and development, purchasing, production, and personnel functions for marketing and service functions...

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