|Date:||May 14, 2015|
|Length:||1 / 254|
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The end-result is
gaining market leadership by understanding consumer needs and finding solutions of superior
value, quality, and service.
The objective of this course is to take a practical, managerial approach to marketing. It gives the
student a comprehensive and innovative, managerial and practical introduction to marketing...
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These include the trade-off between the organization’s objectives
and resources against needs and opportunities in the marketplace.
Course Objectives are:
• To understand the marketing concept.
• To recognize and suggest applications of the marketing concept.
• To identify implications of the marketing concept for the accounting, finance, research and
development, purchasing, production, and personnel functions for marketing and service
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