Title: Marketing

Essay Details

Subject: Business
Author: Mark W
Date: September 18, 2014
Level: University
Grade: A
Length: 2 / 531
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Personal Selling. 2. Sales Promotion. 3. Public Relations. 4. Direct Marketing. 5. Advertising. 6. Sponsorship. 7. Packaging. 8. Online Marketing. 9. Branding. 10. Merchandising. 11. Trade fairs & Exhibitions. • Sales promotion: - Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers to stimulate immediate sales...

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In other words, it is the process of persuading a potential customer to buy the product. The main methods of sales promotion are loyalty cards, free gifts, discount vouchers, competitions and money of coupons. Tesco is known for its promoting its sales though its offers, loyalty cards (Club Cards), gift cards and discount vouchers...

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