Title: Marketing

Essay Details

Subject: Business
Author: Elinor L
Date: July 22, 2013
Level: University
Grade: A
Length: 5 / 1465
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

If mosquitoes all through the night bite your child he will not be able to get up fresh in the morning and concentrate on his studies. Now, stop worrying…let Good Knight fight the mosquitoes for you. Good Knight offers a range of products that ensure that you and your family are protected from mosquitoes at all times………” HISTORY:- The Good Knight brand was launched by Transelektra Domestic Products Ltd (TDPL) in 1984...

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The product was innovative and perfectly priced. Mats, used with electronic mosquito destroyers were extremely effective since they contained a chemical called Allethrin (1%). In a sense, Good Knight struck the market at the right time. It was a huge success in small towns, big cities and metros, all of which had a common denominator of reasonable electrification, growing per capita incomes and high mosquito incidence...

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