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Title: Marketing

Essay Details

Subject: Business
Author: Sonya A
Date: July 12, 2016
Level: University
Grade: A
Length: 10 / 2749
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

You will work with 2-3 classmates and each group will prepare a written report and brief presentation during the semester. Peer evaluations will be given out after phase one and at the end of the semester. The promotional campaign should span a one year time period. You should recommend a budget for the campaign that will be optimal in order to satisfy your objectives...

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You should recommend a budget for the campaign that will be optimal in order to satisfy your objectives. Preliminary Research Needed Secondary Research Each group will conduct secondary research to gain an understanding of industry trends and the product category, the market (and how it is segmented), competition, the potential target audiences, and their decision making process...

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