Title: Marketing

Essay Details

Subject: Business
Author: Ida D
Date: October 29, 2014
Level: University
Grade: A
Length: 20 / 5824
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

They apply the Bloom et al. (1956) taxonomy, on a limited basis, without providing validity and reliability test results. They evaluate several textbooks on the coverage characteristics of “instrumentally- oriented” and “marketing-management” approaches to marketing. They conclude by promoting the “transaction- types” approach and in particular the Backhaus version as a suitable framework for a business-to-business marketing textbook...

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They conclude by promoting the “transaction- types” approach and in particular the Backhaus version as a suitable framework for a business-to-business marketing textbook. My assessment follows. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-HAWORTH. E-mail address: Website: ©2002 by The Haworth Press, Inc...

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