Title: marketing

Essay Details

Subject: Social Issues
Author: Michael F
Date: July 27, 2014
Level: University
Grade: A
Length: 1 / 286
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The competition between domestic car industry and foreign car industry became fiercer, in order to continue survivor in the market, Perodua must possess aggressive attitude in developing its sales and marketing strategy effectively. Perodua as Malaysia top car manufacturer, company had achieved a top 10 ranking at the Malaysia's Most Valuable Brands 2007 with a brand value of nearly RM2...

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This is the main reason why Perodua automobile industry produce a car with lower HP and sales at the cheaper prices in market. On sales and market side, Perodua move toward to connecting all branches, dealer, customer and banks to facilitate electronic marketing. The benefit of electronic marketing enables to accelerate business transaction process between seller and buyer and integrate all marketing related activities...

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