|Date:||November 13, 2013|
|Length:||2 / 445|
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Well we can learn from this advertisement that If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think. You can easily say the right thing about a product and nobody will listen. You have got to say it in a way that people will feel in their gut...
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You have got to say it in a way that people will feel in their gut. Because if they do not feel it, nothing will happen. Because I think good advertising does not just circulate information, it penetrates the public mind with desires and belief.
Research is the only tool an organization has to keep in contact with its external operating environment...
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