Title: marketing

Essay Details

Subject: Business
Author: Paul C
Date: March 29, 2013
Level: University
Grade: A
Length: 11 / 3012
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Our marketing challenge is to position our product and service offerings as the high-quality, high value-add alternative to box pushing in a vacuum. Product 1997 GEN $1,372,500 Systems $3,293,500 Service $380,000 Software $799,250 Training $113,000 Totals $5,958,250 1.1 Vision AMT is built on the assumption that the management of information technology for business is like legal advice, accounting, graphic arts, and other bodies of knowledge, in that it is not inherently a do-it-yourself prospect...

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Smart business people who aren't computer hobbyists need to find quality vendors of reliable hardware, software, service, and support. They need to use these quality vendors as they use their other professional service suppliers, as trusted allies. AMT is such a vendor. It serves its clients as a trusted ally, providing them with the loyalty of a business partner and the economics of an outside vendor...

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