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Title: marketing

Essay Details

Subject: Business
Author: Jorge S
Date: August 17, 2015
Level: University
Grade: A
Length: 5 / 1322
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Founded in 1995, eBay has created a powerful marketplace for the sale of goods and services by a passionate community of individuals and small businesses. eBay now has a global presence in 33 markets, including the United States. On any given day, there are millions of items listed on eBay across thousands of diverse categories, including antiques, toys, books, computers, sports, photography and electronics, amongst many others...

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He started eBay to fulfil this need. At the time, Pierre's fiancee (now wife) was an avid Pez™ (sweet dispenser) collector. She was having trouble finding people to trade with, and Pierre thought eBay might be the answer to her problems. SWOT Analysis Strengths ? Dominant player in the online auction industry largely uncontested ? Strong management team ? Belonging the sense of community as a key competency which generate a strong CRM Weaknesses ? Difficult to expand its website internationally due to lacking of local culture expertise ? Difficult to cope with illegal practice occurred between the use (seller and buyer) ? Prospect uncontrollable system breakdown Opportunity ? Potential Market in international in developing countries Since these countries have a hugh amount of population and growth in economy...

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