Title: marketing

Essay Details

Subject: Business
Author: Bessie T
Date: July 20, 2012
Level: University
Grade: B
Length: 1 / 286
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

However, the impact of the plan (which would cost $40 million annually) on the company's bottom line is unclear. --------------------------- Starbucks prided itself in providing the highest quality product with excellent customer service and the brand strategy of shifting coffee house experience into “third place...

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Nevertheless, the customer satisfaction seems not to be up to the point and Starbucks wonders on making a change by $40 million investment that would result in adding 20 labor hours in each of their 4500 stores in order to improve speed of service. This investment should not be encouraged as it would have a negative impact on: - employees – assuming that current employees already work max working hours, the additional labor hours would be conducted by new employees...

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