Title: marketing

Essay Details

Subject: Business
Author: Stephen R
Date: May 17, 2013
Level: University
Grade: A
Length: 7 / 1841
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Now, when Southwest enters a new market, they use a sophisticated combination of advertising, public relations, and promotions in the belief that once people fly Southwest they will be hooked. Growth. Despite its remarkable growth in what had been until recently a relatively moribund industry, Southwest has not emphasized growth as an objective...

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In fact, Herb Kelleher expresses a "go-slow" philosophy. For example, Southwest will not enter markets unless it perceives favorable conditions, which range from the wishes of the local community to the availability of an appropriate labor supply. Given its record of success and its reputation it is not surprising that there are many communities that want Southwest to serve their markets...

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