Marketing
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Title: Marketing

Essay Details:

Subject: Business
Author: Cynthia H
Date: March 25, 2015
Level: University
Grade: B
Length: 5 / 1251

Essay text:

They are realizing that amidst today’s intensifying competition – the firm that stays at home to play it safe, not only might loose its chance to enter other markets but also risks loosing its home market. International marketing is complex because foreign environments are different from home environments; for example, they differ on physical, cultural, legal, political, economic, competitive and distributive dimensions. Because of these environments, marketing managers can adapt parts of the marketing mix for each overseas country or region, for example, a company might alter its packaging, distribution channels and advertisements in each of its international markets...

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