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Title: Marketing

Essay Details

Subject: Business
Author: Christine S
Date: August 12, 2014
Level: University
Grade: A
Length: 4 / 1175
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Promotion is the main "communication to the market that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response." Advertising is a key element to the promotion strategy. The advertising appeal is why consumer wants to buy a product or service...

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The advertising appeal is why consumer wants to buy a product or service. Developing and evaluating advertising appeals is a complex assignment. This is usually the responsibility of the creative people in the advertising agency. The most widely used appeals are Profit, Health, Love and Romance, Fear, Admiration, Convenience, Fun and Pleasure, Vanity and Egotism, and Environmental Consciousness...

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