Title: Marketing

Essay Details

Subject: Business
Author: Duane T
Date: May 13, 2014
Level: University
Grade: A
Length: 7 / 1834
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

For that reason, instead of selling products or services separately, companies bundle them into the combinations of products and services that are more valuable because they serve the customers from the customers' perspective. The key to optimize sales and marketing effectiveness is customer relationship management (CRM)...

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Purchases of complex products, such as holiday packages, will increasingly be made by groups of decision makers, not by individual purchasers. More and more research is done via the Internet. The customers are more informed about the products, services and competitor options than they ever have been before...

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