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Title: Marketing

Essay Details

Subject: Business
Author: Rebecca G
Date: July 30, 2014
Level: University
Grade: A
Length: 5 / 1212
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Even companies such as Mercedes and BMW finding it necessary to move their marketing focus just to stay competitive. Cobb explains, "But like other automakers who have expanded their reach by moving upscale or down-market or both, even Mercedes has scrambled its mix. Today, a modestly successful blues belter can probably swing the monthly lease payments on a C230 Sports Coupe, which at $25,000 and up costs no more than certain Honda Accords...

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Cobb explains, "But like other automakers who have expanded their reach by moving upscale or down-market or both, even Mercedes has scrambled its mix. Today, a modestly successful blues belter can probably swing the monthly lease payments on a C230 Sports Coupe, which at $25,000 and up costs no more than certain Honda Accords...

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