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In an era where we customize everything (from our cars to our own pets) it is important that customers feel that the company they buy their products from views them as people and not as numbers. Tv commercials show hot innovative their manufacture is, how fast we can get it delivered to our own homes and how is guaranteed to work for our needs.
They select their customers and allow them to feel at home when they visit their online page. Through their easy step by step ordering, they facilitate the process of buying a new computer. The idea that the product is affordable and that it has the backing of the company also makes customers feel comfortable with the service they are paying for...
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