Title: Marketing

Essay Details

Subject: Business
Author: Wayne F
Date: August 2, 2015
Level: University
Grade: A
Length: 5 / 1483
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

And by pricing it too high, he might attract only a limited number of infertile couples who eek treatment each year, while perhaps making the industry more attractive for potential competitors. CONSUMER ANALYSIS: We can identify one consumer market (infertile couples) and five different consumer groups (patients, clinics, doctors, insurance companies and government)...

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But due to their congruencies in use criterion, segmentation will be combined into a one all-inclusive grouping (exhibit 1). The needs of the target consumer market center around the effectiveness and overall ease of the fertility treatment. Consumers, mainly women, are sensitive to the side-effects of the fertility treatment...

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