Title: Marketing

Essay Details

Subject: Business
Author: Dwight S
Date: December 22, 2013
Level: University
Grade: A
Length: 3 / 601
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The U.S. paint industry is generally considered to maturing with sales in 1997 slightly over $13 billion and the growth was forecasted to approximate the general rate of inflation through 2000. U.S. Architectural Industry In 1997, the estimated U.S. sales of architectural paint coatings and sundries to be in the excess of $10 billion...

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sales of architectural paint coatings and sundries to be in the excess of $10 billion. The architectural coating is a mature market with long-term sales growth projected in the range of 1 to 2 percent per year. A slow growth is one of the main characteristic of a mature market. The slow growth rate can be traced back to a slowing growth rate in volume...

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