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Title: Marketing

Essay Details

Subject: Business
Author: John L
Date: December 17, 2013
Level:
Grade: A
Length: 14 / 3970
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Subs seem to be a category anyone can participate in. Subs offer easy entry into the foodservice business and a simple, low-cost route to menu expansion, plus health appeal. Market data indicates that the sandwich is firmly established as a nationwide food item and there is plenty of room for growth in all areas...

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Many operators also see opportunities for sub-like concepts. For example, one variety of sandwich shop that continues to expand specializes in Philadelphia- style cheese-steak subs. For sub shops, the Subway chain is the undisputed market leader, with 10 times more locations than any other competitor and more than 75 percent of all United States sub chain outlets...

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