Marketing
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Title: Marketing

Essay Details:

Subject: Business
Author: Alan M
Date: November 28, 2014
Level: University
Grade: A
Length: 7 / 1881

Essay text:

The bottles were elegant, different, simple and very Swedish. The resulting Absolut bottle was very different from competitor's bottles. The result was a clear high quality vodka, free from dangerous by products. The Absolut bottle was considered a masterpiece in glass design. The timeless shape, the fine lines and the exceptionally clear glass distinguish Absolut from other premium vodka brands. The marketing team came up with a strategy that all advertising should centre around the bottle, the product should not be identified with any particular lifestyle, and the approach should have a timeless yet contemporary feel to it...

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