Title: Marketig Mix

Essay Details

Subject: Business
Author:
Date: June 23, 2014
Level: University
Grade: A
Length: 6 / 1507
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Essay text:

This mix which is determined by marketing research and experimentation is commonly known as the marketing mix. This mix consists of four variables which the business world often refers to as the "Four P's". The Four P's are product, price, place and promotion. Through this paper I will define how the use and effectiveness of these variables lead to the success of an organization when properly coordinated together...

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In relation to the marketing mix product is defined as, "an object or a service that is mass produced or manufactured on a large scale with a specific volume of units" (Wikipedia, 2006). Determining the product or service and who it will be produced for is the first step in marketing. In the automotive industry the product is a key element of the marketing mix...

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