Title: Markething research of Coca Cola

Essay Details

Subject: Business
Author: Lisa K
Date: July 16, 2012
Level: University
Grade: A
Length: 4 / 1187
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

I’m also going to describe how the link between the principles of marketing are applied within the Coca Cola Company and the marketing research activities used by the same organisation. Marketing Research The marketing research aims to help organisation make effective decisions by providing information that can inform managers...

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Research provides information about customers, competitors and the overall market environment that require a reaction. This information is then used to develop new products, devise promotional campaigns, pricing policies and select places where the product can be bought by customers. Customers: consumer trends that can be used for forecasting future customer needs and preferences...

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