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Title: Marketers frequently adapt and change the well established marketing theoties and models

Essay Details

Subject: Business
Author: Danny S
Date: December 9, 2015
Level: University
Grade: B
Length: 5 / 1232
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

(Borden, 1964) Thus marketer is constantly adopting different principles to remain market and customer focused. In fact the idea of adaptation comes from nature; a species in order to survive has to evolve. Likewise the fundamental "marketing mix" has advanced, as the elements that make it up, its focus and how it is practiced have changed a great deal over the years...

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(Borden, 1964) Thus marketer is constantly adopting different principles to remain market and customer focused. In fact the idea of adaptation comes from nature; a species in order to survive has to evolve. Likewise the fundamental "marketing mix" has advanced, as the elements that make it up, its focus and how it is practiced have changed a great deal over the years...

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