Title: Market Segmentation

Essay Details

Subject: Business
Author: Jane S
Date: November 3, 2014
Level: University
Grade: A
Length: 5 / 1390
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Today, there are to types of companies, those that are profitable ? and those that are profitable. My point is, companies don't have time to keep "throwin' dirt," they have to find that one piece of dirt that sticks and keep using it. Anderson and Vincze in Strategic Marketing Management, (pg 226) define market segmentation as "the process of dividing a large market into smaller groups or clusters of customers with similar characteristics...

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Anderson and Vincze in Strategic Marketing Management, (pg 226) define market segmentation as "the process of dividing a large market into smaller groups or clusters of customers with similar characteristics." Basically, market segmentation is the filter that determines what dirt sticks, and what doesn't...

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