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Title: market segmenetion

Essay Details

Subject: Business
Author: Jennifer L
Date: December 14, 2015
Level: University
Grade: A
Length: 4 / 960
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

If the selected segment failed, the company has no fallback position. ? If competitors noticed a rival establishing and succeeding in a particular segment, they could try to take some of it. ? Niche strategy ignores other areas of the market. It can cause problems in future as may make it more difficult for company to expand to other segments...

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If the selected segment failed, the company has no fallback position. ? If competitors noticed a rival establishing and succeeding in a particular segment, they could try to take some of it. ? Niche strategy ignores other areas of the market. It can cause problems in future as may make it more difficult for company to expand to other segments...

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