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These practices have been relatively unexplored in relation to the house-hold setting. Gronhoj also notes that the knowledge of influence processes within this domain has relevance both public organisations as well as for businesses targeting families in their marketing.
There is a distinct emphasis that the individualist approach has been the only perspective explored in previous research regarding the topic in general. The repetition of this fact does emphasise its importance, but readers are subjected to different ways of stating this fact numerous times, which is unnecessary.
The key theories and concepts discussed are “processes of family research“, specifically relating to persuasion, influence strategies and conflict, and “conceptualising family communication about “green” consumption”, relating specifically to the frequency, content and structure of such practices...
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