Title: Market resarch for toys industry
|Date:||January 1, 2017|
|Length:||10 / 2898|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
The name is Bozzy Toy
Company: The Company chosen for producing this product is Toys R s
? Highly differentiated competitive market
? Many market drivers e.g. decreasing child population, increasing PDI
? Demand for consoles & computer games growing faster than for traditional toys
? Internet buying is large section of the market
Future Market goals:
? Build robust and enduring strategies
? Diversification of products to maintain its position
? Emphasis on customer satisfaction – customers believe that Toys “R” Us are the best at what they do
? lack of intermediaries
? strong ‘In Stock Position’
Toys “R” Us, are the largest toy specialty retailing chain...
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The key to their success is widest choice and everyday prices. At Toys “R” Us customers can feel confident of finding a suitable toy and paying a price which is unlikely to be beaten a rival outlet.
Description of one target market and buyer behavior:
The target market is grandparent in particular the young grandparents and below is why this segment was chosen and the target market behavior...
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