Market Plan: Cafe
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Title: Market Plan: Cafe

Essay Details:

Subject: Book Reports
Author: Victoria M
Date: December 8, 2015
Level: University
Grade: A
Length: 20 / 5926

Essay text:

This plan is for Indian Markets only. Internet Cafe, unlike a typical cafe, provides a unique forum for communication and entertainment through the medium of the Internet. Internet Cafe is the answer to an increasing demand. The public wants: (1) access to the methods of communication and volumes of information now available on the Internet, and (2) a place to socialize and share these experiences with friends and colleagues. Marketing will play a vital role in the success of Internet Cafe. Internet Cafe must build a brand around the services it offers by heavily promoting itself through local television, radio, and print advertising...

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