Title: Market Niches

Essay Details

Subject: Business
Author: Leonard A
Date: December 23, 2015
Level: University
Grade: A
Length: 6 / 1780
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

A judge of the race stopped the man walking in the other direction and asked him, “Where are you going? The race is that way, to the east.” The man turned and pointed at the two other men racing as they disappeared over the horizon, and then replied to the judge, “I’m running my race towards the west and by looks things I’m already winning...

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The central bases in which market niches can exist relies on a business or a company to fill a void that will satisfy consumer needs. Nichers three tasks are to create niches, expand niches and protect niches. There are several main avenues to take when creating market niches. In the twelfth edition of Marketing Management, authors Philip Kotler and Kevin Keller list several common types of market niches, two of which, are the End-user specialist and the Product-feature specialist...

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