Title: Market demand

Essay Details

Subject: Business
Author: Robert H
Date: August 21, 2014
Level: University
Grade: C
Length: 3 / 711
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Determining this market demand is the first step in evaluating market opportunities (Kotler & Keller, 2006). The next step in determining market opportunities is to produce a sales forecast, which is the amount of sales a company expects to make based on its marketing plan and the environment of the market it expects to encounter...

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The third step involves determining market potential. Market potential is the maximum amount of sales in an industry in a given period, depending on marketing efforts and the marketing environment (Kotler & Keller, 2006). These three steps are the three steps necessary to measure demand in a specific area or group (Kotler & Keller, 2006)...

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