Essay Details

Subject: Business
Date: August 21, 2014
Level: University
Grade: B
Length: 4 / 1197
No of views: 0
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Market coverage decision • Intensive coverage; is where the manufacturer of a particular product requires that the product receives maximum market exposure in the specific geographic domain. (Strydom & Jooste, 2007:418) Thus the manufacturer will try exposing it to as many as possible outlets to optimize sales...

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The products that are usually sold thru intensive market coverage is inexpensive, often purchased and requires little shopping effort- thus it is also a convenience product. • Selective coverage; when a channel strategy is followed that limits the availability of the products to certain outlets it is called selective coverage...

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