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Title: market assesment

Essay Details

Subject: Business
Author: Kimberly V
Date: April 21, 2015
Level: University
Grade: A
Length: 36 / 10623
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

In a retrospective commentary on what it describes as an “infatuation” The Economist commented, “Few companies are stupid, but many have behaved stupidly in China.” 1 Similarly, Harvard economist Pankaj Ghemawat reflects that “companies routinely exaggerate the attractiveness of foreign markets...

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For many, this is an unprecedented retrenchment in the previously uninterrupted internationalization of their business. How can such sophisticated companies make such a fundamental error as misreading the size of a large market? It must be acknowledged, of course, that the first phase of the 1...

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