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Title: Market Analysis: Thorr Motorcycles

Essay Details

Subject: Business
Author: Tom G
Date: April 20, 2017
Level: University
Grade: A
Length: 4 / 1043
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The reason for this loss of market share is that the target customers of its high end product is growing older, and younger people do not identify with the brand image of Thorr. In addition, Thorr is a high product and younger people do not have the large disposable income necessary to support the brand...

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because it can influence customer to purchase a Cruiser Thorr due to what it represents. The perceptual map is a visual representation of a customer opinion of the brand. The Lifestyle Image that the Cruiser Thorr represents is freedom, masculinity, and mobility. With the decline of sales, Thorr Motorcycles will need to change the consumer image in order to bring profits to the Cruiser Thorr again...

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