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Title: Market Analysis of the Apple iPod

Essay Details

Subject: Business
Author: Carmen K
Date: January 21, 2017
Level: University
Grade: A
Length: 8 / 2118
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

By 2004 Apple had re-leased the iPod mini, iPod shuffle and a special edition U2 iPod which was endorsed by ce-lebrity rock band U2. 2005 proved another successful year for the iPod family, seeing the release of the iPod nano, Harry Potter special collector’s edition and the new colour, photo holding and video playing iPod...

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However, as the graph shows there is a considerable growth between the last quarter of 2004, and the first quarter of 2005, which can be explained as a seasonal trend as the winter months around Christmas significantly amplify sales. Celebrity endorsements combined with successful advertising campaigns has helped iPod to become the most desirable digital market player in the market...

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